Welcome to your logo project web page, this is a unique site for us to review progress and revisions.
The Dwell Logo we’ve designed for you is subtly inspired by the iconic white picket fence. When we think real estate and owning your own home you always picture the “American Dream” white picket fence, a dog and 2.5 children.
We wanted to bring an updated, clean and sleek logo that still had a little flavor of the island as well. If you look closely in the W of Dwell you’ll see the posts of the fence. I wanted to show the posts instead of the fence, it signifies establishing your roots and digging down into your new home.
The Hawaii text is inspired by the vintage apartment and hotel signage that are so iconic in Hawaii and brings us to that nostalgic era. We wanted to combine the past with the future.
There are variations which can be applied to any medium, giving you lots of flexibility.
The black and white color scheme are classic and will never go out of style giving you a logo that will stand the test of time. We hope you enjoy this logo as much as we do!