Color one is based on nature, We wanted to focus on the colors of the aina, with beautiful hues of greens and a really beautiful sophisticated jade blue that is really subtle. The lighter green on the valley is meant to represent the sun rays that shine on the gorgeous mauna
Color 2 is a bit brighter in nature. We brought in the blue from the water to reflect the blue in the name tying both water, land and sky together in a symbolic hierarchy. A subtle little touch that most people will never even think about but we love to include tidbits of information in our logos.
This last version is a stab in a different direction. We had the idea of incorporating the reds and yellows featured on King Kams cape and also the crest, its an ode to history. This version is a bold and unconventional approach but we like to explore the unexpected!
Logo Round 2 Edits
Aloha! We tried a couple of versions of the piko idea in the A. Let me know what you think. Personally I think we love it as is, keep it simple and clean without anything else added including wind or piko ideas. I mocked up a quick tshirt graphic for you to see. Let me know your thoughts!
Below are a few reiterations of the wind with the new font swap as well! Let me know which one is the winner!
Logo Concepts Round 1
Aloha! We have a lot of concepts for you to review.. We normally only present 3-4 logo ideas but this theme really resonated with us and we dove into it heavy. Below is an explanation of each of our ideas.. Please bare with us..
Similar style to V5 but with a different focus on typeface. This typeface is a bit more fun, more joyful and more centered towards youth. Almost in homage to a campground logo
Similar concept to V5 but simplified a bit. We love the simplicity and boldness of this logo
This beautiful logo is a graphic representation of the Ahupuaʻa system in a more simplistic straightforward manner, we also included a special touch based on our conversation regarding the Waianae winds flowing downwards into the valley. We wanted to use a typeface that seemed like this company has been around for a very long time, emphasizing something that can be trusted and time tested. We love the vintage, nostalgic old Hawaii feel to this logo
This was a simpler cleaner representation of the previous ideas with the phases of Mahina. The phases of the moon rise and fall strategically on top of the A’s
This logo takes a bit different approach. We wanted to create a logo that almost looked like an official stamp symbolizing officialness, importance. The inner circle has elements of nature in a circular motion subtly resembling a Hawaiian lei. The Wai elements at the bottom further emphasize the trajectory of the Wai from Mauna to Makai as water is the essence of life. We love this representation
Same concept as V1 but this version focuses on the Mahina phases. We were inspired by your beautiful email explaining the importance of the Mahina stages. The full moon is at the center of the logo symbolizing the importance of starting a new community business.
Version 1, we noticed that the top of the Kalo leaf looked a bit like the Waianae Valley Mountain Range, it was an idea we wanted to explore more. If you look at a Kalo leaf.. the veins look exactly like the streams coming down from the Mauna nourishing the soil. It reminded us of the ingenious Ahupuaʻa system Hawaiians created. The sunrise behind the mountains symbolize a new day.. a new beginning therefore a new venture that has been established in 2020.
We use mood boards to hone in our initial brainstorming process. These are images and colors, textures and feelings were going off for the initial first round of concepts coming up. Please let us know if were on the same page vibe wise. We like to create an overall mood first before diving into the design process. Would love to hear what you think. Mahalo!
This is our personal web page where we will keep track of all the progress of our logo project. We will upload revisions and concepts along with brainstorming imagery here, It’s a nice clean way to see everything from start to finish.