When I was searching for names for our design company I made a list of names that resonated with me. I wanted the name to hold not only a strong significance for myself, but to also encompass a story I could pass onto my clients. I kept coming back to my last name, Patino, it felt too perfect to overlook.
One’s own last name may seem like an obvious and easy choice, but it is much deeper rooted than that. My father passed away a month prior to me moving to Hawaii. It was a conflicting time for me, a time of necessary growth , it was quite the juxtaposition, losing my father and starting a new chapter of my life where I was going to pursue my dream of creating my own company. At the point of its inception I decided to name my company Patino in honor of my Dad.
The name is representative of him and how he lived his life, and all the values he in turn passed onto me. He was an honorable man, trustworthy, respectful and got along with everyone. Nobody ever had a negative word to say about my father which always resonated with me.
The name holds me accountable. Accountable to honor my family name by paying homage to my dad. Accountable to build upon the legacy he left for me. With the name comes the values I learned from him. Creativity, integrity, persistence, and professionalism. He taught me to be thoughtful and to treat everyone with respect. I’ve carried these values with me my entire life and employ them with my clients, treating each of project with the utmost respect.